About Our Services Our Coaching Services

What is "Coaching"?

"Coaching" is a methodology to support you (client) for "creating an answer" based on the belief that the seeds of an answer lie within yourself.
Teaching and Mentoring provide specific answers for the client based on the knowledge and experience of a teacher or a mentor. Unlike these methods, the role of a coach is to support you to learn from the experience of deep reflections and co-creating an action with you. The coach will accompany you to support your journey for translating your inherent strengths and potentials into actions and performing at your best.

Client and coach climbing to the top together - 35 CoCreation Inc. Client and coach climbing to the top together - 35 CoCreation Inc.

Our Coaching and Assessment Services

Ontological coaching

Among various coaching methods, 35 CoCreation (Sango CoCreation) offers "Ontological Coaching," which is still rarely practiced in Japan.
Ontological coaching is a coaching model that focuses on the way of Being, as ontology is a philosophy of existence about who you are as a human being.
For example, imagine you choose to be behind the wheel as a driver, what do you see? On the other hand, imagine you are forced to sit in the driving seat against your own will, what do you see? You will probably see a whole different scenery as you are a different observer in those contexts.
By recognizing the possibilities of yourself and those around you that you used to believe that there was no such thing until now, your awareness, beliefs, and perceptions will change, and how you act will also change as a result.
In the ontological coaching framework, when you transform your way of Being by looking at yourself and the world around you as a different observer, your action will change, and what you will obtain as a result will also essentially change.

  • Observe

    Ontological Coaching - Observe - 35 CoCreation Inc.

    When you change your point of view to observe yourself and the world around you, how you act and the result from it will also change.
    Our coach will support you to observe yourself more deeply about your emotional and physical states, as well as the language you speak.

  • Act

    Ontological Coaching - Act - 35 CoCreation Inc.

    When you can see yourself as an observer, your perspective or point of view will change. Different options for action that were not available before will emerge. As a result, how you act will also change.

  • Result

    Ontological Coaching - Result - 35 CoCreation Inc.

    When you change how you act, your emotional state and your influence on the situations will also change.
    The coach accompanies you all the way to get to the results you want to achieve.

Various Coaching Services

35 CoCreation offers our clients various coaching services in a wide range of frameworks.

  • One-on-one Coaching - 35 CoCreation Inc. One-on-one Coaching - 35 CoCreation Inc.

    One-on-one Coaching

  • Team Coaching and Group Coaching - 35 CoCreation Inc. Team Coaching and Group Coaching - 35 CoCreation Inc.

    Team Coaching and Group Coaching

  • Mix of Group Training and Coaching Services - 35 CoCreation Inc. Mix of Group Training and Coaching Services - 35 CoCreation Inc.

    Mix of group training and coaching services

Support our clients to implement a globally-minded organizational development

35 CoCreation supports our clients to upgrade their organizational development and organizational culture.
By combining the company-wide program on development, promotion and change of mindset for DEIJ (Diversity, Equity, Inclusion, Justice), which has been drawing attention in recent years, together with our coaching services, our corporate clients can realize the global-standard organizational culture.
We have seasoned coaches who have been engaged with organizational development and the promotion of DEIJ in corporate environments for many years with excellent track record of culture transformation.

Diversity, Equity and Inclusion, Justice - 35 CoCreation Inc. Diversity, Equity and Inclusion, Justice - 35 CoCreation Inc.

Various Assessment Services

By implementing the objective assessment services according to the standards matching with your purpose before and after a coaching session, you can visualize how the session is effective to change your action or awareness.
The coaches of 35 CoCreation have official credentials from assessment accreditation organizations, and they will propose the best assessment service for your purpose of coaching.

Our Strengths

Five Strengths - 35 CoCreation Inc.
  • Five Strengths - Team of fully bilingual coaches - 35 CoCreation Inc.

    Team of
    fully bilingual
    coaches

    All coaching programs can be provided both in Japanese and English.

  • Five Strengths - All coaches have ICF credentials - 35 CoCreation Inc.

    All coaches have
    ICF credentials

    All of our coaches hold the credentials from the International Coaching Federation (ICF), that are only given after successfully completing the official accreditation programs.

  • Our Strengths - 35 CoCreation Inc.
  • Five Strengths - Diverse Backgrounds - 35 CoCreation Inc.

    Diverse
    backgrounds

    Our coaches come from different backgrounds and have a wide diversity in nationalities, religions, genders, professional experience and expertise.

  • Five Strengths - Management mindset underpinned by rich experience - 35 CoCreation Inc.

    Management
    mindset
    underpinned
    by rich experience

    All of coaches have the mindset of top management since they all have experience working in executive positions.

  • Five Strengths - Holistic approach to upgrade human being - 35 CoCreation Inc.

    Holistic approach to
    upgrade human being

    Our ontological approach is committed to provide a holistic coaching experience, aiming to achieve the integration of client's mind, body, and soul.

Example flow of one-on-one coaching program

One-on-one coaching program flow - 35 CoCreation Inc.

Client Voices

  • Client Voices - 35 CoCreation Inc.
  • Client Voices - I felt safe to deeply connected with my coaching peers - 35 CoCreation Inc.

    Client Voices - I regained myself - 35 CoCreation Inc.

    • Client's Challenge
      The managers do not understand the value of coaching at the client company and their attitudes are passive toward installing 1on1 coaching sessions. Most of the managers stick to the belief that past and current practices provide answers for the future with assurance. Office politics are playing negative influences across the organization and team members do not feel safe at their workplaces.
    • Our Solution
      First, we offer a basic group workshop on coaching and provide an opportunity for managers and leaders to understand that coaching is an effective method for changing themselves.
      As a next step, we offer (1) one-on-one coaching sessions with top-tier leaders and (2) group coaching sessions with middle-tier managers who are divided into group coaching circles of three to four people simultaneously.
      We encourage them to discover the barriers that each of them thinks that they need to overcome through coaching conversations and co-create actions to leave their familiar shores to set forth to the unknown possibilities.
  • Client Voices - 35 CoCreation Inc.
  • Client Voices - Now I feel that I can finally move forward - 35 CoCreation Inc.

    Client Voices - I found out my potential - 35 CoCreation Inc.

    • Client's Challenge
      At the in-house training session, team members cannot break out of their shell of vulnerability because they are too conscious about the assessments of other colleagues. The client company also do not present an ideal leadership vision to their people.
    • Our Solution
      We host an open coaching platform for those who self-nominate to join a series of coaching sessions. It is a unique cross-border coaching circle with participants from different organizations without any common agendas and strings attached. This creates a solid psychologically safe place for them to freely express, converse, and coach each other.
      Through coaching conversations, receiving feedback from one another, they can acquire new self-awareness, recognize their personal growths and transformation after the program for six months.
  • Client Voices - 35 CoCreation Inc.
  • Client Voices - I felt safe to deeply connect with my coaching peers - 35 CoCreation Inc.
  • Client Voices - I regained myself - 35 CoCreation Inc.
  • Client's Challenge
    The managers do not understand the value of coaching at the client company and their attitudes are passive toward installing 1on1 coaching sessions. Most of the managers stick to the belief that past and current practices provide answers for the future with assurance. Office politics are playing negative influences across the organization and team members do not feel safe at their workplaces.
  • Our Solution
    First, we offer a basic group workshop on coaching and provide an opportunity for managers and leaders to understand that coaching is an effective method for changing themselves.
    As a next step, we offer (1) one-on-one coaching sessions with top-tier leaders and (2) group coaching sessions with middle-tier managers who are divided into group coaching circles of three to four people simultaneously.
    We encourage them to discover the barriers that each of them thinks that they need to overcome through coaching conversations and co-create actions to leave their familiar shores to set forth to the unknown possibilities.
  • Client Voices - 35 CoCreation Inc.
  • Client Voices - Now I feel that I can finally move forward - 35 CoCreation Inc.
  • Client Voices - I found out my potential - 35 CoCreation Inc.
  • Client's Challenge
    At the in-house training session, team members cannot break out of their shell of vulnerability because they are too conscious about the assessments of other colleagues. The client company also do not present an ideal leadership vision to their people.
  • Our Solution
    We host an open coaching platform for those who self-nominate to join a series of coaching sessions. It is a unique cross-border coaching circle with participants from different organizations without any common agendas and strings attached. This creates a solid psychologically safe place for them to freely express, converse, and coach each other.
    Through coaching conversations, receiving feedback from one another, they can acquire new self-awareness, recognize their personal growths and transformation after the program for six months.

Meet Our Founder

  • 35 CoCreation Inc, CEO Rina Sakuraba - 35 CoCreation Inc. 35 CoCreation Inc, CEO Rina Sakuraba - 35 CoCreation Inc. About Rina Sakuraba- CEO
  • Rina started her career in sales and planning/promotion divisions of a foreign-affiliated financial firm, but later changed her path to pursue human resource development.
    She had been in charge of strategic HR Business Partnership at several multinational global companies.
    From 2017, she served as General Manager of Human Resources at GE Healthcare Japan Inc, a global medical device company, and as an Executive Officer of the Company from 2019.

    Rina founded 35 CoCreation Inc, in 2020, since then, she has been dedicated to support companies and leaders in various stages through providing coaching services on management, organization, and leadership development, as well as speaking at conferences and diverse media.

    She is an ICF Accredited Coach, a New Field Accredited Coach, a Qualified ITC Map Facilitator, a DiSC Accredited Practitioner, a Leadership Circle Profile Accredited Practitioner, a Hogan Assessment Accredited Practitioner, a Professional Association of Diving Instructors (PADI) Master Scuba Diver.

Consultation and Inquiry

Please feel free to contact us for more information.

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